Small Pharma Client
Looking to develop their lead product into a new customer base but don’t have the regular resource in house to fully understand and prepare for the expansion.
Phlexis can support with:
- Creating a Value-Based Proposition – working with the client to really understand how their product can drive engagement and usage further.
- Commercial and Competitive Landscaping – not just what other products are used, but where and why?
- Market Insights – Ad board and specific customer base interviews and feedback to give that insight, buy-in and access to KOLs and prescribers to accelerate impact.
Medium Sized Pharma Client
As the sales team looks to reintegrate with face to face calls with clinical customers, the organisation wishes to look at how this can take place, the support for the teams on the changing NHS landscape and how best to get the most from each discussion.
Phlexis can support with:
- Market/In-House Insights – structured interviews with HCPs and company representatives to ensure that the priorities, needs and focus are aligned.
- Detailed reporting – fully documented feedback to highlight where there are fully formed synergies and where there is room for development. Follow on the report will also identify where there is a general trend or individual gap analysis.
- Suggested follow on actions – regional workshops, 1:1 coaching and selling based skills development all engineered to work with the organisational needs and focus.
Big Pharma Client
Looking to develop the HTA submission for a widely used therapeutic medication but needs that holistic ownership of product management; not just the HTA completed!
Phlexis can support with:
- Engagement with UK KOLs – develop a full understanding of the product usage, support, advocacy and insight to the use and scope of the medication.
- Healthcare Technology Assessment – dossier creation, cost economic modelling and proposition development, submission and liaison with major groups involved (Clinical, Charity, Patient).
- Strategic Planning Input – support creating the strategic planning document to give a framework, structure and purpose to the brand approach and long term goals.